DIVERT Are Coaching Change at QPR
When Jason Thomas, a DIVERT Custody Intervention Coach, first met the 19-year-old in a police cell, the young man’s future felt uncertain. With limited work experience, low confidence, and no clear pathway ahead, his life was at a crossroads. But thanks to the DIVERT programme—and its strong partnership with QPR in the Community Trust—that moment became the start of a powerful journey of change.
DIVERT works with young adults aged 18–25 who come into police custody, aiming to divert them away from the criminal justice system and into positive futures through education, training, and employment. Jason, who is independent of the police investigation, focuses on building trust and identifying meaningful opportunities.
“From the first conversation, it was clear he needed structure, support, and belief,” says Jason. “He had an interest in sport but needed a boost in confidence. That’s where we started.”
A New Environment, A Fresh Start
Jason remained attuned to his client’s needs—thinking several steps ahead about how DIVERT and QPR could help create an experience that would ignite self-belief and open up possibilities.
Soon after their initial meeting, Jason arranged for the young man to visit QPR Stadium—not as a fan, but to experience a professional, welcoming environment. He arrived early, introduced himself to staff, and observed matchday preparations up close.
From the ground staff to the media team, he saw how teamwork and mutual respect created a safe and inclusive atmosphere. One of the most symbolic moments? Sitting in the Director’s Box—showing that positive choices can take you further than you might imagine.
Match Day Involvement and Building Skills
Through a carefully risk-assessed and supervised process, the young man began supporting QPR matchdays: testing equipment, assisting with mascot duties, and helping in the fan zone. He quickly became a trusted member of the wider stadium operations team.
This matchday itinerary became a valuable structure:
- Arrive: 9:50am at QPR Reception
- Briefing: 10am
- Fan zone set-up: 10:30am–11am
- Fan zone running time: 12:30pm–2:30pm
- Pack down: 2:30pm–2:45pm
- Kick-off: 3pm
His responsibilities included transporting equipment, engaging fans, manning activity stations, and providing feedback where needed—all while integrating into QPR’s team ethos and gaining real-world insight into professional sport operations.
Through this process, he built key skills in:
- Communication and teamwork
- Timekeeping and responsibility
- Confidence and self-worth
“It wasn’t just about shadowing,” Jason says. “He was brought in as a team member – and he showed up every time.”
Changing Lives Through Trusted Support
The young man has also been actively involved in QPR Kicks in Hounslow, staying connected to sport and his community. Regular check-ins with Jason continue to support his growth and long-term goals.
What really brings the story full circle is the young man’s own words, shared in a statement to the QPR Volunteer Scheme:
“I see volunteering with QPR Community Trust as an opportunity to give back to my local community, develop my skills as a mentor and coach, and learn from a team that is committed to making a tangible difference.”
He expressed strong interest in supporting youth mentoring, helping at soccer schools, and contributing to QPR’s Health & Wellbeing programmes, including those for local refugees and individuals with disabilities.
From being in custody to actively giving back—his story is one of real transformation.
“He’s now in work, involved with football, and making positive choices,” Jason reflects. “That’s what DIVERT is about – catching people at the right moment and helping them build something better.”